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Privacy Policy

Last Updated: Aug 2, 2020

1. Who is thebluecart?
TheBlueCart, a company incorporated under the laws of United states, having its registered office at 2081 Business Center Dr, Suite 210, Irvine, CA 92612 (“the Company”) offers various retail solutions, including through its website www.thebluecart.com and other applications ("Platforms") various online solution, software’s, mobile apps and consulting solutions, which inter alia facilitates the sale and purchase of products across categories related to fashion & lifestyle, consumer electronics, grocery and general merchandise ("Products") by users of the Platforms ("Users").

Privacy Policy

SVG Group   including its subsidiaries and affiliated entities (“Company,” “The Blue Cart”,“we,” “us’,” or “our”), respects your privacy and is committed to protecting it. This Privacy Policy describes what personal information is collected through our websites, online services, and stores, how that information is used, to whom it’s disclosed, how it is safeguarded, and the choices you have regarding the collection and use of such information. Unless indicated otherwise, this Privacy Policy applies to personal information collected through our websites, microsites, mobile applications, stores, products, services, programs (including loyalty or rewards programs), or otherwise through any interaction you have with us (collectively “Services”). Additional practices or terms may apply to special offers, promotions, contests or specific services, such as those provided by our pharmacies. You should also refer to any separate notices we provide regarding those terms or practices.

Consent To Privacy Policy

By accessing our website to obtain information or Services; by providing solicited or unsolicited personal information to us online, at any of our retail or office locations, or through one of our mobile applications; by enrolling in one of our customer loyalty or other programs, or through otherwise using or accessing our Services you are consenting to our use of such information, subject to applicable laws, and agreeing to the terms of this Privacy Policy.

This Policy addresses these topics:

  1. What Is “Personal Information”?
  2. What Information Do We Collect?
    1. Personal Information You Provide
    2. Automatically Collected Information
    3. Other Information
    4. Health Information
    5. Information Pertaining To Children
  3. How Do We Use Personal Information?
    1. Primary Business Purposes
    2. Advertisements
    3. Text Messaging Services
  4. What Choices Do You Have Over How Your Personal Information Is Used?
  5. What Information Do We Share And For What Purpose?
  6. How Do We Protect Personal Information?
  7. Where Is Personal Information Stored And Processed?
  8. Will There Be Changes To This Policy?
  9. How To Contact Us

1. What Is Personal Information?

By “personal information” we mean any information that can be directly associated with, or used to identify, a specific person. This may include information such as an address, phone number, email address, or fax number; a user name or other online registration information; and a financial account or credit card number, as well as other information (e.g., employment-related or transactional information, purchase history, tastes and/or preferences) when coupled with a person’s identifying information.

2. What Personal Information Do We Collect?

2.1. Personal Information You Provide

We may request or give you the opportunity to provide personal information when you shop in our stores or online, register as a user of our website or one of our mobile applications, sign up for our programs, offers, or sweepstakes, take a survey, use our products or Services, cash a check, contact us about a prior purchase, apply for or inquire about employment with us, or email, call, or otherwise communicate with us. The types of personal information you provide differs based on how you choose to interact with us, but may include your name, address, phone number, email address, date of birth, identification information (which, in some situations, may include your social security number), personal preferences, payment card information, purchase and ordering information, demographic information, citizenship and work history information, and any other information you choose to provide.

2.2. Automatically Collected Information

  • Location Information. We and/or our service providers may collect your location information when you access our Services. For information on how to opt out of this collection see “Opt-Out Choices” below.
  • Navigational Information. When you access our Services, your computer, phone, or other device provides navigational information, such as browser type and version, service-provider identification, IP address, the site or online service from which you came, and the site or online service(s) to which you navigate.
  • Transactional Information. When you shop in our stores or online or register for or use any of our online, mobile, or other Services, transactional and other information such as the date of your purchase, the items purchased, the dollar amount or value of the transaction; registration for or service usage; their descriptions and, if applicable, your IP address, browser type, domain names, access times, operating systems, mouse clicks and movements, and scrolling activities may be collected automatically or “passively” by us or by one or more of our service providers. For example, we may use analytics tools that collect information about the use of our websites and user traffic.
  • Device Information. We may also use beaconing technology to collect mobile device information such as the device type, model and operating system version; identification numbers assigned to your mobile device (e.g., the ID for Advertising on Apple devices and the Advertising ID on Android devices); mobile network information; and website or app usage behavior.
  • Audio and Video Information. We and/or our service providers may collect audio or video records which are used for quality control, training, security, and analytic purposes when you call us or visit one of our stores. For instance, we may use video monitoring technology at our stores for fraud and theft prevention, analytics, and security. We may or may not be able to associate such information with you.
  • Cookies, Web Beacons, and Similar Technologies. We and/or our service providers may collect and store information using cookies, local shared objects (or Flash cookies), web beacons, Uniform Resource Locators (URL), and similar technologies to manage our websites and email messages and to collect and track information about you and your activities online at our websites over time and across third-party websites or online services including, but not limited to, your computer’s IP address and operating system, your browser type, the site from which you linked to our site, the time and date of your visit, how you use and interact with our Services, your preferences, and what products and services you purchase. We may also use device identifiers, web storage, and other technologies to collect information about your interactions with our content and Services. We deliver a customized experience and do not currently respond to “Do Not Track” signals of web browsers.

These technologies help us to recognize you, customize or personalize your shopping experience, associate your online navigational information or purchases and interactions (both online and offline) with any personal information you provide (such as name, address, phone number, survey response, and email address), and analyze the use of our Services and solutions to make them more useful to you. These technologies also allow us to aggregate demographic and statistical data and compilations of information, which may or may not include personal information, and provide this information to our service providers.

2.3. Other Information

We may obtain information about you from other parties such as demographic marketing information, address verification, or mailing list information and may combine it with other personal information pertaining to you.

2.4. Health Information

We collect protected health information in our capacity as a pharmacy health care provider which includes your prescription and personal information, prescription history and profile information for fulfillment of pharmacy orders, and other health-related information that you, your doctor, or your insurance carrier provides to us. This information is most often used to process your prescriptions, provide you with health care information or services, or to contact you with questions and respond to your inquiries pertaining to our pharmacy Services. The information collected or maintained by our pharmacies is subject to our Notice of Privacy Practices that more specifically describes how we may use or disclose your protected health information.

2.5. Information Pertaining To Children

Our Services are not directed to and we do not intend to, or knowingly, collect or solicit personal information online from children under the age of 13.

3. How Do We Use Personal Information?

3.1. Primary Business Purposes

We or our service providers on our behalf may use your personal information for a variety of business purposes including:

  • Providing customer service, including responding to your requests or inquiries.
  • Processing and completing your transactions including, as applicable, order confirmation, billing, enrollment in our loyalty or other programs, and delivering products or Services.
  • Personalizing your experience with our Services with content and offers that are tailored to you, including special offers from other companies.
  • Providing you with newsletters, articles, product or service alerts, new product or service announcements, savings awards, event invitations, and other information.
  • Including you in market research, surveys, promotions, sweepstakes, and contests.
  • Improving our Services such as the way offers are made for our Services based on the purchasing decisions of our customers and improving the interactions visitors have with our Services.
  • Evaluating your shopping experience or existing products and Services or to create new items.
  • Alerting you about a product safety announcement or recall or correction of an offer, promotion, or advertisement.
  • Keeping a record of our interactions with you if you place an order or otherwise deal with our representatives over the telephone or online.
  • Verifying and validating your identity or otherwise preventing, investigating, or providing notice of fraud, unlawful or criminal activity, or unauthorized access to or use of personal information, our website or data systems, or to meet legal obligations.
  • Processing and evaluating your application and related materials you submit as a job applicant.
  • Interacting with you when you contact us as a vendor or on behalf of another business.
  • Enabling you to interact with content service providers, whether by linking to their sites, viewing their content within our online environment, or by viewing our content within their online environment.
  • Creating aggregated, pseudonymized, or anonymized information for analytical and statistical purposes.
  • Enforcing our Terms of Use and other agreements.

3.2. Advertisements

We may contract with advertising company service providers to collect information about online use and interactions with the Services, over time and across other websites and Services, for use in delivering tailored online display and banner advertising to your device(s) on other websites and online services. To serve this advertising, these companies place, use, or rely on the technologies described above, including cookies, clear gifs, device identifiers, and similar technologies to obtain information about interactions with us through our Services and interactions with other online services. These companies use the information they collect to serve ads to your device(s) that are targeted to your interests.

We may also work with third-party platforms, directly or through our service providers, to serve ads to you as part of a customized campaign on these platforms. As part of these ad campaigns, information about you, such as your email address and phone number, is converted into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.

Additionally, we and/or a service provider may use automatically collected information to allow other parties to serve ads to you on our websites or mobile applications or to serve our ads to you on another party’s website. If you “click through” to or otherwise visit third-party websites or mobile applications, they may also collect information about you and your visit. This Privacy Policy does not apply to, and we are not responsible for, the practices of other third parties that collect your personal information. We encourage you to check the privacy policies of other third parties whose information you find on our website to learn about their practices with respect to the collection, use, disclosure, and protection of your personal information.

For information about opt-out programs that these advertising companies participate in and to opt out of the use of website browsing data for interest-based advertising by companies that participate in these programs, click the following: NAI Opt Out or DAA Opt Out. To opt out of the use of data collected from the mobile applications on your device to serve ads that are targeted to your interests, consult the settings on your device. You can also click the preference icon that may appear on some of our advertising served through use of these technologies.

We may also use analytics providers, such as Google Analytics, to measure traffic and usage trends and to help us better understand your use of, and interaction with, our Services. For more information on how Google uses data when you use our Sites, click here.

3.3. Text Messaging Services

When you sign up for one of our text messaging programs, you are expressly consenting to receive text messages on your cell phone or other mobile device about our products, Services, and/or programs which may be sent by automated means. Text messages will only be sent to the mobile phone number used to opt into the applicable text message program. Some programs may send you up to the specified number of messages per month, dependent on the program, and each program in which you enroll will increase the total number of messages you receive each month. Details on how many messages you should expect to receive are provided at the time of enrollment. In some instances, you may have the opportunity to reply to a message, which may result in additional response messages. Your consent to enrollment in any text message program is not a condition of purchase. For information about a text message program you may text HELP to the applicable short code.

Message and data rates may apply. This means that your carrier may charge you for each message we send to you or that you send to us. It is your responsibility to know whether your carrier will charge you a per-message fee. We do not charge a fee for our text message programs and assume no responsibility for charges by your carrier you may incur when you sign up to receive text messages from us.

You may opt out of a text message program at any time by texting the word STOP to the applicable short code from an enrolled device. You will receive a final confirmation message that will confirm that you will no longer receive text messages from the applicable text message program unless you opt back into such program. Different instructions may apply to health care text messages related to our pharmacy Services.

4. What Choices Do You Have Over How Your Information Is Used?

We give you choices about the information we collect and how we communicate with you.

  • Printed Materials.To opt out of receiving printed marketing materials at your postal address, such as advertisements, flyers or postcards, write to us at The Blue Cart, Attn: The Blue Cart Customer Support Center, 2400 Barranca Pkwy , Irvine, CA – 92606
  • or submit your request online by clicking here. Please be sure to include your name and mailing address exactly as they appear on the printed marketing materials you received.
  • Emails. To opt out of receiving marketing materials via email, please send an unsubscribe request to our Customer Support Center by clicking here or click on the unsubscribe link at the bottom of the email that was sent to you and follow the directions on the resulting web page.
  • Voice or Text Messages. To opt out of receiving calls from our live representatives by telephone, contact our Customer Support Center by clicking here. If you have consented to receive prerecorded voice messages or text messages, you may opt out of receiving them by using the method provided in the prerecorded voice message or text message or by contacting us at the address below.
  • Google Analytics. You may opt out of the aggregation and analysis of data collected about you on our website by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout and downloading and installing the Google Analytics Opt-out Browser Add-on.
  • Mobile Push Notifications/Alerts. With your consent, we may send push notification or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
  • Location Information. You may have the ability to turn location-based services on and off by adjusting the settings of your internet browser or mobile device or, for some devices, by revoking permission for our mobile app to access your location information.
  • Cookies, Web Beacons, and Similar Technologies. Your browser may offer the ability to block or delete cookies from your device. Simply follow your browser’s instruction on how to block and clear cookies. Flash cookies operate differently than browser cookies and cookie management tools available in a web browser may not remove Flash cookies. To learn how you can manage your Flash cookie settings, please visit Adobe’s website. Please note, however, that disabling our cookies may result in your inability to take full advantage of all of the features of our Services. We also offer AdChoices on some of our websites which provides you with the ability to opt out of certain third party services that may involve tracking. For more information, click on the AdChoices link listed under “About This Site” on our websites that offer this service
  • Custom Audience Campaigns. As noted above, we sometimes work with third-party platforms to serve ads to you as part of a customized campaign on those platforms. You may be able to opt-out of receiving these ads by adjusting your preferences within these third-party platforms.

5. What Personal Information Do We Share And For What Purpose?

We do not sell or rent your personal information to third parties or disclose to them the personal information we collect for their own direct marketing or other purposes. While we do not sell or rent your personal information, we disclose personal information for business purposes as described below:

  • Our Subsidiaries. Our subsidiary entities may also collect and share the personal information described in this Privacy Policy with their parent, subsidiary, and affiliate entities for use in the ways described in this policy.
  • Service Providers. We may disclose your personal information to our service providers to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process your payments and requests, verify your information, monitor activity on our Services, provide analysis and analytics, maintain databases, administer and monitor emails and marketing, administer and send mobile messages, serve ads on this and other services, provide consulting services, and otherwise perform actions consistent with the uses described above. We may also use them to host our sites, microsites, mobile sites, and mobile applications, conduct market research, or send you information regarding our products or Services or those of other companies with whom we conduct business.
  • Legal Process and Emergency Response. We may also disclose specific information about visitors to our Services if we have a good-faith belief that it’s necessary or authorized under the law or to protect our customers, the public, or our business.
  • Certain Business Transfers. Your personal information may be disclosed as part of a corporate business transaction, such as a merger, acquisition, or joint venture, or for the financing or sale of Company assets and could be transferred to another party as one of the business assets in such a transaction. It may also be disclosed in the event of insolvency, bankruptcy, or receivership.

6. How Do We Protect Personal Information?

We use various physical, electronic, and procedural measures designed to protect your personal information from unauthorized access, disclosure, or misuse. We use strong encryption when transmitting your sensitive personal information. However, because no data security systems are completely secure, we do not warrant that any personal information that you provide to us will be secure or safe from unauthorized access. If you provide any personal information to us, you do so at your own risk.

7. Where Is Personal Information Stored And Processed?

We are based in the United States. When we obtain information about you, we may transfer, process, and store such information in the United States and other countries. By using our websites and mobile applications, you consent to the transfer to, and to the processing and storage of your information in, countries outside of your country of residence, which may have different data protection laws than those in the country in which you reside.

8. Will There Be Changes To This Policy?

We will modify this Privacy Policy if our practices change or if the law requires it. We will notify you of such changes by posting the modified version on our website and indicating the date it was last modified. The date this Privacy Policy was last modified is at the top of this page. We encourage you to visit our website periodically to view the latest version of this Privacy Policy.

9. How To Contact Us

If you have questions or comments about this Privacy Policy or other privacy-related matters, you may contact us as follows:

Mailing Address:The Blue Cart .
Attn: The Blue Cart Support
2400 Barranca Pkwy

Irvine, CA 92606

Email Address:support@thebluecart.com

Supplemental Privacy Statement For California Consumers

If you are a California consumer the information below also applies to you and supplements the terms of our Privacy Policy. If you are a California consumer and are employed by us, this Policy is also supplemented by the SVG Group: Employee Privacy Policy. Certain terms used in this section have the meaning given to them in California Civil Code § 1798.100, et seq. (the “CCPA”).

Collection And Use Of Personal Information

During the twelve months prior to the effective date of this Privacy Policy, dependent upon how you have interacted with us, we may have:

1. Collected the following categories of personal information about you:

  • Identifiers such as name, alias, postal address, unique personal identifier (such as pixels, cookies, web beacons), social security number, IP address, email address, phone number, passport number, customer number, account name, ID card information, or other similar identifiers;
  • Physical characteristics or descriptions, signature, education, employment history, bank account information, medical information, financial information, or health insurance information;
  • Protected classification characteristics such as age, race, color, ancestry, national origin, marital status, religion, sex, veteran or military status, medical condition, and mental or physical disability;
  • Commercial information, records or personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;
  • Internet and other electronic network activity information including, but not limited to, browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement;
  • Geolocation data;
  • Audio, visual, and similar information;
  • Education information; and
  • Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

2. Collected personal information about you from the following categories of sources:

  • Directly from you. For example, when you create an account, make a purchase, apply for or accept an employment position with us, interact with us on behalf of another business, etc.
  • Your friends, family, or associations, including through their use of the Services.
  • Directly and indirectly from activity on our websites, social media pages, and mobile applications. For example, see the types of collection in the “Automatically Collected Information” section above.
  • Service providers who provide Services on our behalf such as those used to fulfill orders, process your payments and requests, verify your information, monitor activity on our Services, provide analysis and analytics, maintain databases, administer and monitor emails and marketing, administer and send mobile messages, serve ads on this and other services, and provide consulting services.

3. Collected personal information for one or more of the following business or commercial purposes:

  • Providing customer service, including responding to your requests or inquiries.
  • Processing and completing your transactions including, as applicable, order confirmation, billing, enrollment in our loyalty or other programs, and delivering products or Services.
  • Personalizing your experience with our Services with content and offers that are tailored to you, including special offers from other companies.
  • Providing you with newsletters, articles, product or service alerts, new product or service announcements, savings awards, event invitations, and other information.
  • Including you in market research, surveys, promotions, sweepstakes, and contests.
  • Improving our Services, the manner in which offers are made on our Services, the purchasing decisions of our customers, and the interactions visitors have with our Services.
  • Evaluating your shopping experience or existing products and Services or to create new items.
  • Alerting you about a product safety announcement or recall or correction of an offer, promotion, or advertisement.
  • Keeping a record of our interactions with you if you place an order or otherwise deal with our representatives over the telephone or online.
  • Verifying and validating your identity or otherwise preventing, investigating, or providing notice of fraud, unlawful or criminal activity, or unauthorized access to or use of personal information, our website or data systems or to meet legal obligations.
  • Processing and evaluating your application and related materials you submit as a job applicant.
  • Interacting with you when you contact us as a vendor or on behalf of another business.
  • Enabling you to interact with content service providers, whether by linking to their sites, viewing their content within our online environment, or by viewing our content within their online environment.
  • Creating aggregated, pseudonymized, or anonymized information for analytical and statistical purposes.
  • Enforcing our Terms of Use and other agreements.

Sharing Personal Information

We may disclose your personal information to a service provider for a business purpose. In the preceding 12 months we have disclosed the following categories of personal information for a business purpose:

  • Identifiers such as those set forth above;
  • Physical characteristics or descriptions, signature, education, employment history, bank account information, medical information, financial information, or health insurance information;
  • Commercial information, records or personal property, products or Services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;
  • Internet and other electronic network activity information including, but not limited to, browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement;
  • Geolocation data;
  • Audio, visual, and similar information;
  • Education information; and
  • Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

In the preceding twelve months we have not sold any personal information.

California Consumer Privacy Rights

California residents have the right to request that we disclose the categories of personal information collected; the categories of sources from which personal information is collected; the business or commercial purpose; the categories of third parties with which the businesses shares personal information, and the specific pieces of information we hold about you (subject to specified limitations).

Similarly, California residents can request that we delete certain pieces of their personal information. While California law also allows for California residents to opt out of the sale of their personal information, the Company does not “sell” personal information as those terms are defined by the California Consumer Privacy Act.

To submit a request, you may contact us as specified in the “How to Contact Us” section of the Privacy Policy.

After you (or an agent which you authorize) submit a request to access or delete your personal information, we are required to “verify” your request to ensure that the request is not fraudulent. Thus, upon receiving your request we will take measures to verify that the request is legitimate. These verification efforts may require additional information from you which may include information you have provided us in the past. For instance, if you have previously provided your name to us, we may ask you for other information (e.g., last four digits of your credit card, email address, phone number) so that we can match the new information you provide with the information we have. We may also use other verification methods as the circumstances dictate. If through reasonable efforts we are unable to verify your request to a reasonable degree of certainty, we will notify you.

Note you can authorize an agent to exercise any of these California privacy rights on your behalf. Note that we will take additional measures to verify the legal authority of your agent.

California residents also have the right not to receive discriminatory treatment for the exercise of any of the privacy rights conferred by the California Consumer Privacy Act as described in this Section.

For further details on California residents’ privacy rights see Cal Civil Codes §§ 1798.80-83.